Hodan Barreh is an NYU MPH Candidate at New York University. She has consistently performed research and understanding the underlying reasoning for science as a part of her epidemiology degree and her research. Over the summer and prior, she has consistently been asking and understanding through interviews and relations with other participants as to how skincare products are chosen and what builds evidence and trust for them. Her love for analysis and rigor allows for other companies to refine their approach and understand how to be able to properly identify their product performance. Hodan can help companies reach there. As part of her brand, Hodan eventually is using her own knowledge of being Somali, heritage backed and her scientific knowledge to help other brands understand their own framework and product. 

Evidence gap: Challenges of evaluating pigmentation outcomes across skin tones. Barreh Healing is a b2b evidence company looking to help other companies build their foundational research.

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